Ch. 1 - Overview of Marketing (Brief History and Mission Statement)

Intro to Marketing Section 014 - Pedro Ortiz

Luxottica   

               Luxottica's mission statement -

LUXOTTICA PRODUCES AND DISTRIBUTES SUN AND PRESCRIPTION EYEWEAR OF HIGH TECHNICAL AND STYLISTIC QUALITY TO IMPROVE THE WELL-BEING AND SATISFACTION OF ITS CUSTOMERS AND AT THE SAME TIME CREATE VALUE FOR EMPLOYEES AND THE COMMUNITIES IN WHICH THE GROUP OPERATES.
                                 

                             Brief History of Luxottica - 

Luxottica Group originated in 1961, when Leonardo Del Vecchio set up Luxottica di Del Vecchio e C. S.a.S., which subsequently became a joint-stock company under the name of Luxottica S.p.A. Having started out as a small workshop, the Company operated till the end of the ‘60s as a contract producer of dies, ferro-tagli, metal components and semi-finished goods for the optical industry. In 1988, Luxottica embarked on its first collaboration with the world of fashion, entering a licensing agreement with Giorgio Armani. The Company followed up that initial experience (terminated in 1993) with numerous others, gradually building a world-class brand portfolio featuring names like Bvlgari (1996), Salvatore Ferragamo (1998), Chanel (1999), Prada, Versace (2003), Donna Karan (2005), Dolce & Gabbana, Burberry (2006), Polo Ralph Lauren (2007) and Tiffany (2008). As for house brands, the Company slowly expanded in the sun segment by buying “Vogue” (1990) and the famous Persol (1995), a brand with a glorious tradition and a middle/high-end positioning. Luxottica, today, is now the largest company in the eyewear business, in the world. They are a conglomerate that very little people know about, yet millions of people wear and use their products daily.