Ch. 10 - Product Concepts

Luxottica is a huge organization with a huge product mix. They provide many products that fall under eye wear and eye care. They sell eyeglasses like RayBan and Oakley, insurance, and provide shopping outlets for eye wear such as Pearle Vision and LensCrafters.

 Oakley, Luxottica's company, has a wide range product mix. Eyeglasses being the most common product they sell has many different variations for each model. You can purchase eyewear and choose from many customizations such as: polarized, lens tint, photochromic, UV protection, impact protection, prescription, hydrophobic, frame construction, and HDO 3-D (for watching 3D movies). To go along with its portfolio Oakley also provides accessories and clothing wear. They sell watches, bookbags

and bags, shirts and outerwear, gloves, socks, hats, and footwear. Many, if not all, of the brands associated with Luxottica are well known and it makes sense why the company decides to practice individual branding. With all the brands they are associated with and own Luxottica is a global brand that continues to expand.